How to Create a Content Marketing Calendar
The template https://docs.google.com/spreadsheets/d/1DlLJQSyhBeIIk3Au8D7ZKoOqj8G4bhYQTo4WtM_TQ84/edit?usp=sharing (Do NOT edit this! ONLY COPY AND PASTE into your own spreadsheet)
The Goal of a Content marketing Calendar is to know what you have to do to promote your business to get traffic and sales, and when to do it. A content marketing calendar is resource that your eCommerce marketing team can use to plan all content marketing activities and is best as a shareable doc on Google docs.
In this training video Caroline Balinska show you the benefit of using the calendar format so you can visualize how your content is distributed throughout the 3 months and the year.
Caroline is passionate about creating simple plans.
If you have a Shopify Store Caroline recommends the following 4 foundation plans:
1. Customer Avatar >> Get the training here: https://justaskparker.com/blogs/news/who-is-your-idea-customer
2. 3 month - 1 page marketing plan >> https://justaskparker.com/blogs/news/4-ways-to-increase-sales-and-profit
3. Customer Journey Strategy >> https://justaskparker.com/blogs/news/grow-sales-by-53-with-a-customer-journey-strategy
4. Content Marketing Plan (This one!)