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Intro: 00:00:00 Welcome to the winning with shopify podcast, the podcast that will teach you to take your shopify store and turn it into an automated sales machine with the latest marketing emails, sales and social media advice, strategies, and tips from experts without the fluff. Your host, Caroline Balinska, the founder of just Ask Parker dot com, the only small marketing task agency for shopify owners with over 10 years experience in marketing, manufacturing, design, and ecommerce. She shares her knowledge and interviews the experts to help you in your journey to success. Now, here's your host, Caroline Balinska.
New Speaker: 00:00:38 Hi, welcome back everyone to the podcast. I'm so happy to have you here. I'm very, very excited today to have Kathryn Moorhouse with me. The thing is is that anyone that knows me when it comes to seeing me live talking at events or maybe I've done video training or my facebook lives where everyone that knows me knows that I get really passionate about how many people are missing out on using Pinterest. Pinterest is a platform that so many people forget about in the ecommerce space, and Kathryn is actually a Pinterest rockstars. I've got her on yesterday. One of head taglines on her website is the best kept secret in marketing for entrepreneurs is Pinterest, so that's exactly how I think about it. We are missing out on so much free traffic from using this platform and it's amazing what she's going to be telling us today.
New Speaker: 00:01:33 I have been chatting to her before we actually started recording and I'm sure you're going to learn so much from today's show. So Kathryn Moorhouse is actually the founder of Kathryn. She's one of the leading experts in Pinterest marketing. So business. Kathryn became the go to expert for helping high performing entrepreneurs grow their audience and income using Pinterest and as an entrepreneur herself, she understands the ins and outs of marketing in an online business environment and her passions of Pinterest has led her to be an expert just in this stage. So the great part about Kathryn is that she's actually the founder of her own children clothing store, which is called Zoe and Logan and if you take a look on Pinterest account, even now she said she hasn't been doing anything to promote that for about the last year and she's still getting about a quarter of a million views every single month on Pinterest.
New Speaker: 00:02:32 That is a quarter of a million views on her Pinterest account for that one company. So I'm really excited. You can probably tell now why I'm so excited to have Kathryn. Let's just get straight into it and welcome Katherine. So Katherine, thank you for being. Thank you so much for having me. It's such a pleasure to be here. Oh wonderful. This took us awhile to get this all working. I'm so glad that it's finally worked out. And for everyone who's listening, I actually have invited Kathryn because of her knowledge with Pinterest. I invited her on the summit that's coming up shortly. So make sure you go to the show notes on. justaskparker.com/podcast. Go to the show notes for today's episode and there is a signup page for the summit. Kathryn is going to be talking about how to work with influences when it comes to Pinterest. That is going to be a very, very special segment only actual summit today. We're going to be talking more in general because a lot of people have a lot of questions about organic Pinterest and they also had questions about Pinterest ads as well. So today's going to be more of a general thing on how to set up a Pinterest account properly. So let's get straight into it. Katherine, why don't you introduce yourself, tell us a little bit more about you and then we'll get into some questions.
New Speaker: 00:03:51 So I'm Katherine and I'm a Pinterest strategist. I think I'm even more excited about Pinterest than anybody else in this world. It's always been one of my passions that you can say to my husband before he was my husband, way back when were you always still dating? If only I could get paid to penn and that line has been so hilarious now because it is something I do now and I absolutely love it. I, as you heard, I started with a baby clothing line and I began that store a couple of years ago and still do that in terms of online marketing. I was actually approached by another entrepreneur in the space who asked me to do their social media, so that's how I dived into actually niching down into Pinterest and what happened was I engaged with a couple of accounts. I got a couple more clients in the area and I decided Pinterest was really giving us the best results and I was also doing blog posts for them.
Kathryn: 00:04:51 All kinds of content marketing and all the effort I was putting into it for product based businesses, service based businesses. We're really getting great returns on Pinterest for each piece of content that I was putting out there. So I felt like it was the perfect area to focus on because it like. It was giving me the base and so I decided to niche down into Pinterest and that's what I've been doing for the last couple of years and I can honestly say I still love going onto Pinterest every single day and it's one of my favorite marketing channels. So that's, yeah, a bit more background about me and what I do.
Caroline: 00:05:26 Fantastic. I love people who are passionate about what they do, so that's why it's really great to have you here. So I wanted to ask you about the stat. So a lot of people, when I tell them you must be on Pinterest, you should be using it. What are the stats about using Pinterest? What are the users like? Who are they? How many people are using it? How does that help ecommerce stores?
Kathryn: 00:05:48 Well, a couple of months ago, Pinterest released intonation that over 200 million people were making. Well there were actually 200 million searches on Pinterest. So that wasn't the users necessarily. That was just the searches that were happening on Pinterest. To give you some background, Pinterest is a search engine, so if we talk about social media channels, we talked about engaging socially with people, but when we talk about a search engine, our first thought is Google, so when you think of Pinterest, I always say it's like Pinterest, instagram and Google had a baby. That's what Pinterest is. The beautiful visuals of instagram mixed in with the powerful search engine of Google. So when I say that Pinterest has told us over 200 million searches are happening monthly on Pinterest and 600 million searches are happening visually on Pinterest. It's just amazing. Absolutely amazing thinking that people are searching for products, services and it's over 200, million searches.
Kathryn: 00:06:45 Just text based search and then we have a lot of people also question are they even men on pitches? So it's always been a case of this 70 percent women, 30 percent men. It's actually moving towards a 60 slash 40 ratio at the moment. And the interesting thing is for all the new sign ups happening, 50 percent of those signups. So if you target men and women, it's a fantastic platform. And don't be afraid thinking it's only for women because 50 percent of new signups and so that area is really growing on Pinterest in terms. Yeah. In terms of actual ecommerce traffic, it's absolutely phenomenal. I've just done some stats for mindset I have and their monthly viewers. We've reached four different times. I'm going to give you a range so you can hear the different ranges that you could potentially reach. We reached one point 2 million monthly viewers, one we've reached one point 6 million for another client and I've reached 2 million monthly viewers for another client. So it's absolutely phenomenal when you look at the potential on Pinterest,
Caroline: 00:08:00 unless pretty amazing. Just to. I've got a question of what you were just talking about. Those stats are pretty amazing when I think about setting up a facebook ad for someone and we're targeting 2 million people but we're spending money on ads, but we've got a cap of $5 or 10 or $20 a day. You're talking about organic free traffic.
Kathryn: 00:08:20 Yes. So we talking about monthly viewers to the account. Organic traffic to your Pinterest account is potentially one to 2 million, so we spoke about the quarter of a million that my baby cleaning business has. I haven't touched that account because since that moment in time I actually closed down the business, but the is still traffic coming to that account because of the organic searches that happen on countries and because of the work that I put in on that profile, so you can really quite easily, if you work your Pinterest account probably reached a quarter of a million to a million to 2 million concept to 6 million monthly views. That's traffic on no actual Pinterest account and then when you translate that you looking at potentially going from if you have a brand new account, this is what outweighs, you know, the average debt brand new account just starting from scratch.
Kathryn: 00:09:10 You can expect in the first three months about five clicks per day. From there you can grow to about 10 clicks to your website per day and then a couple of months later you can expect 15 clickthroughs per day. Within a year you can look between 20 to 50 depending on your account. Again, you could go a lot higher, especially with ecommerce stores, but you can look at about 20 to 30 clicks per day and that just continues to go higher. I have some clients where they're reaching a hundred, 250 200 tests per day, so when you look at the monthly traffic that Pinterest can send your account, it can be anyway from, they'd say 100 clicks per month it right in the beginning all the way up to 6,000 or 10,000 clicks to your website per month and I can go way beyond that.
Kathryn: 00:09:57 And the longer you're on Pinterest, the more you engage with it, the more content you put on there, the higher the traffic to your website and especially to ecommerce store so it can truly become. And then this is organic. I'm not even talking about paid promotions. Gentle, organic. So when you're looking at a few years down the line, you could really be getting 10,000 clicks per month if you work on it for the next three to five years. And you could get 10,000 clicks per month to your website organically and then if you decide to do promoted pins, we could double that, triple that, do whatever it is, you know, depending on your budget and things like that. Um, you could really increase traffic to your site from it, especially with ecommerce stores. Wow. That is amazing. So I was looking at your account thinking, wow, you're getting a quarter of a million, but you're telling me that you haven't touched that for a year.
Kathryn: 00:10:48 And that team doesn't even seem like that much. Yeah. To me, when I look at that, I'm like, okay, that makes sense. I haven't really touched it. It sort of just sitting there a quarter of a million monthly viewers is, you know, an average amount when you start brand new, you're going to start with $6,000 monthly view is on your Pinterest account. Then you're going to go up to 10,000, 20,000 and so on, in your grow up to that point. But you have to understand, I've been working on that account for about two to four years before I shut it down. So it had built up quite a bit, so it was a lot higher in terms of monthly viewers, you know, prior to that. But yeah, it's also one of the things that I want to encourage, especially since we always talk about ecommerce sites and be talking about the proper metrics to focus on monthly view is, is great to look at and to gauge whether or not you're growing and you're doing well, but you really want to look at your refund rates and your click through rate. That's always going to be lower than the monthly viewers on your Pinterest account, but as your mind's leave is on your Pinterest account grows, so your refunds will grow and your picture is fantastic. We'll touch on that a little bit later about the repairs and we'll talk about that a little bit
Caroline: 00:11:53 later, but what I want to ask you first is you were talking about the audience and now it's becoming more men, which is fantastic at what is the age. Do you have sort of an age range of people that are on Pinterest?
Kathryn: 00:12:06 Yes. So interesting enough, it's actually quite broad in terms of the age demographic, you know they start counting from 18 because they say you have to have, you have to be 18 to create account, so you've got the range of 18 to 25 is quite a large number of people on Pinterest in that age range. But then again you've also got quite a big range between the ages of 30 to 45 and again 60 onwards. So it's actually quite broad and it depends on your account as to who you attract. So if you're attracting 18 to 25 year olds for example, you want to make sure your content engages with that group of people and your analytics on Pinterest will actually tell you how many people in each age range you've been attracted. So if you seem to be attracting an older group of people, whereas your ideal clients is a younger in the younger demographic for example, then you need to adjust your content.
Kathryn: 00:13:00 So it's really interesting because with Pinterest you always think it's either going to be brides or moms looking for a space, but it's not people. Over the age of 50, that's not true is actually a huge population over the age of 50, 60 and 70. Using Pinterest, they haven't necessarily told us exactly what age groups make up the largest population because they do percentages and things like that based on interests, so that's what we see. But I've seen a variety across the board because I have ido. I mean I have certain times I have actual clients that attract different age ranges and it's been so interesting to see how big that group actually is. For example, an age range between 25 to 35. We reaching one point 6 million monthly viewers on Pinterest or views on Pinterest and then you can have people who are in an older age group for example, and you reaching a quarter of a million, 10 million monthly views on that side.
Kathryn: 00:13:57 So again, there's so many people using Pinterest that it actually and in such a huge age bracket, it's not necessarily just for young people or just for people who are new moms because the content is so varied. It is applicable to people who are just finishing school and starting college, people who are just getting married, people who having a baby, people in who are, you know, purchasing nike running shoes because they are going to join some crazy crossfit group or something like that. People over the age of 60 or retiring, you know, all the age groups, which is really actually such a great platform because you, depending on where or what age group you attract, you know, that they will be because of the kind of content that's on Pinterest.
Caroline: 00:14:47 Wow. That is fantastic. I'm really happy to hear that. Um,
Kathryn: 00:14:52 I, you've given me even more reason to tell people that I have to be on Pinterest. When you think of interesting enough, when you think of Google, you don't think of age ranges. Do you think most people use Google to search for something because you know, Google basically searches. Then let's put it that way, to find content to show you when you search for something. And it's the same with Pinterest because it's a search engine. So that's what makes it so great in those age ranges is that the agents aren't necessarily applicable unless you're targeting a specific age, but in terms of knowing if your age group is on there, they definitely on there because it's a search engine, which is really fantastic. Wow. So can you explain to people a little bit the difference between putting a post and look. I love instagram so I'm not trying to say anything negative about it, but can you explain the difference with posting on instagram compared to posting on Pinterest?
Kathryn: 00:15:44 Because Pinterest pins stay around a lot longer than the instagram posts. Definitely. I always like to describe it. I like you. I love instagram as well and I like to tell my clients that you shouldn't necessarily have to choose between instagram or Pinterest. When you think of your marketing channels you are thinking of, I want to create a channel or user marketing channel that will send my website traffic, but I also need a channel where I can connect with my audience and find out more about what they want and a bit more about their background and who they are. They need to know a bit more about me and engage with me as a personal brand. So when you look at it like that, you start to see that instagram is a place where you can engage with people, comment, um, enjoy conversations, direct message, do background stories and things like that.
Kathryn: 00:16:39 Whereas Pinterest is a traffic platform. It's a platform where you putting your content to get traffic to your website so they actually work really well together when you use both of them. But if you're trying to look at the main differences, when you post something on Instagram, you posting an image with a caption at the moment, you can put a clickable link in that caption. You can only put it in your bio, so when you write the caption, you're saying, this is what the image is about, and click on the link in my bio to find out more. Now what happens is two or three days later, that link has changed to the link for the latest post you put on instagram. And so when someone clicks on that old instagram image and reads the caption, unfortunately they can't click through to find out more and less.
Kathryn: 00:17:25 You've obviously made a shuffleboard link, um, and your actual image on or your image on instagram is shopper or if it isn't, if you're just trying to send them to a blog post or something like that, then unfortunately they won't be able to go to their place because the link has changed. So it's purely a beautiful image to look at. And then this you engage with on that day, you won't be able to click the link to visit that specific piece of information. And then what also happens is after, let's say three or four days and you've been posting maybe once or twice a day on Instagram, that original instagram post has gone down the feed and it is no longer necessarily high up. They Sunday someone is scrolling your actual feed and clicking on all of your images then not going to engage with that post.
Kathryn: 00:18:13 So it has a certain lifespan. And I like to, I mean obviously they are different stats that people give in terms of the lifespan, but depending on how your audience engaging on Instagram, it could be anyway from a couple of minutes to the full day to one or two days just depending on how often you post and have people engage with you. When it comes to Pinterest, on the other hand, you adding a piece of content so you adding a pin, an image. That's basically what it means to post. You're going to pin an image to Pinterest and it's going to link to a website piece of content or a sharp product or anything like that. So it when it gets pinned, when it gets added, you have to actually add that url and a description and it will attach it to that pin image.
Kathryn: 00:18:57 So anytime someone clicks on the pin, it'll enlarge it and if they click on it again, it'll take them straight to that product, straight to that blog post, straight to the podcast for example. And that is fantastic because it means in days to come months to come or years to come when someone clicks on the pin, it'll still take them to the applicable page on your website. You don't have to worry about it potentially not being able to link up to that product. So if you sell a baby bed, for example, and I pin this image today and I posted on Pinterest in a year from now, if someone searches, remember it's a search engine. So if someone searches on Pinterest for a baby bed and I have associated this pen properly with the correct keywords, Pinterest will show this pen even though it's two years old, for example, under that search result.
Kathryn: 00:19:49 And if someone clicks on it, it'll take them directly to that baby to make the purchase. Now, the time horizon for a Pinterest pin is anyway from three months to six months. And then obviously because it's evergreen, meaning it stays on Pinterest for ever, it can still show up in search results and still be engaged with for years to come. So they say the average time horizon, like I say, for engagement is three to six months, so you can see maybe the first day you'll get one or two click, three days from now you'll get another click and then we'll slowly grow within three to six months to your prime number, um, depending on the engagement. But if you keep reposting it, so it's called re pinning it, adding it to new boards, adding it to group boards, and you can still get traffic to that using that pin for years to come.
Kathryn: 00:20:37 To give you an example, I have a client who had a pet image that was pinched by a influence in the industry and she didn't have to repeat that pin again, nice to Sarah because it went viral in terms of being pinned onto an empty profile and they had lots of engagement, but it was a year old. That post was already a year old. So I decided, let me help this post become even more viral by repeating it again, sharing it via group boards. And we were able to get 600 clicks on that pin. Just that one pin per month, 600 clicks to that specific blog post, just because I kept repeating it because it was added to an insurance profile and so even though it was a year old and maybe it had passed that time horizon, it was still being engaged. Then what I did was I ensured that all of the keywords associated with that pen up to date were correct and Pinterest you that this pen had to do with this specific keyword or topic.
Kathryn: 00:21:36 It was about branding. And so when anybody searched on Pinterest for this specific topic about branding showed up in the search results, meaning we got even more traffic to that specific pin. And now it's been two, three years late. It's actually three years now. Time goes by so quickly, but it's been three years already and she's still getting traffic to that pen. Just absolutely phenomenal. Um, and so you can see that all of that, if that you put in, which I spoke about right in the beginning when I was creating blog posts for my clients back in the day, all that effort that you put into create the product page to create the, you know, the blog post, it is clarified on Pinterest for years to come and that's why it's so powerful because it's always going to be linked to that webpage and when you continue to share it, the lifetime is just endless really. Even though it has a peak horizon of three to six months where you get the most engagement, you can leave it on there forever, keep repeating it and still get continued traffic to that specific pin. It's, that's what makes it so phenomenal.
Caroline: 00:22:43 Wow. Oh my God. So you have actually blown my mind and that doesn't happen very often with me, but I can imagine that everyone listening right now is blown away. I knew that you were going to be absolutely amazing today and you have given already. We haven't even asked you about three or four questions so far. We haven't even really touched the surface yet and that inflammation is amazing and anyone listening you are crazy if you are not trying not Pinterest. So Katherine, so far, this is fantastic and the information is amazing and you did mention about influences and again anyone listening to this make sure you sign up for the summit because Katherine will be a guest speaker talking about influences specifically. So just about influences when it comes to Pinterest. So that's going to be if you're already giving me as much information now than wait until the actual summit because that's going to be very specifically around influences. So I'm excited for that. So I wanted to ask you as well, you mentioned quite a few different things about Pinterest and how it is. Is it any
Kathryn: 00:23:46 particular ecommerce businesses that it works better for or doesn't work for that you've seen? I've seen that it works for most ecommerce businesses. I can't say that I've actually seen it not work for any ecommerce business and the reason being that sex on Pinterest doesn't necessarily come down to the industry in all the product that you sell. It comes down to how much content you have, how you are using Pinterest and whether or not you are associating your pins with the correct keywords so that the search, the power of the search engine works for you instead of against you. So a lot of times with ecommerce sites you could be selling something that you think only a small percentage of the world's population would be using. It's a very niche product and you're asking yourself, will this perform well on Pinterest? The fact is that it could very well perform well on Pinterest if you've got enough content, if you've got enough pens and you're going to put out there and you using Pinterest property because chances are your audience is definitely using Pinterest and if they're using google and not Pinterest, it will be good for you to know that.
Kathryn: 00:24:52 Google actually shows Pinterest pins in the search engine too. So when you search for something on Google, sometimes on the first, second or third page, you'll actually see some of those links need to Pinterest pins and that's because they both use search engine optimization tactics. So you're actually going to be benefiting on both search engines or both platforms for example. So as an ecommerce store, I don't think you have to worry about your product. You could always hop onto Pinterest, Pinterest, search bar and type in the broad topic that relates to your ecommerce store or what you sell to find out if people are actually searching for that on Pinterest, it might give you a good idea as to whether or not they are competitors on there, whether people are actually looking for the solution or whether or not people are looking for the solution, but no one is providing the solution yet.
Kathryn: 00:25:40 And so you can find all of that when you use the Pinterest search bar and see what results come up. But I would definitely just encourage you to look at do I have enough content and am I going to be sharing enough content and enough product and you know, pin images and variations of pin images for these products so that I'm utilizing Pinterest properly and therefore getting traffic that I want. Excellent. So pretty much it is anyone who is a has an ecommerce store get on Pinterest. That's definitely what I'm understanding from this and least like you said, do some research and see. So I wanted to ask you a lot of people asking about Pinterest ads. So can you sort of give us an understanding of what the differences between Pinterest ads and Pinterest boards when it comes to how people see that when they're scrolling through Pinterest?
Kathryn: 00:26:33 Definitely. So a Pinterest pin for example, which would be your organic Pinterest pin, something you just add to without having to pay that will show up in your Pinterest home feed. Pinterest board is where you or other pinners will save tense. So kind of like a vision board, the board you have at home in your office, something you pinned things onto. That's what it traditionally was. So that's what a Pinterest board is. It's a virtual place for you to collect ideas surrounding a specific topic, but a Pinterest pin is the actual post that you add to. That is what you will then promote. So you're not going to promote a board, you're going to promote natural pin, but what I always suggest is you add a Pinterest pin first, you let it run for a month to three months organically see the engagement, the clickthroughs, the refunds.
Kathryn: 00:27:22 Find out if people are engaging with your content first, engaging with that pin image, is the design something that they like and they're clicking through on? Is the text appropriate? Once you start seeing that people are organically engaging with that piece of content, then you can go ahead and promote it. Now the difference between a promoted pin, so a promoted ads there, sorry, before I jump ahead, promoted ads on Pinterest are called promoted pins. So when you think of facebook ads, Pinterest version is called promoted pins because you actually promote the pin itself and so that's what that is. When I refer to that. Now with a normal pin, you're going to be adding that to Pinterest and when someone skulls they home feed, they're going to see these pens pop up. When you promote a pin, it'll show up exactly the same in the home feed except at the bottom where the text is.
Kathryn: 00:28:14 It's going to show that it's been promoted by someone. It doesn't stand up majorly and it also doesn't necessarily obstruct they scroll or make them feel like it's not something they want to look at. So this is a really great thing about promoted pins is Pinterest is a search engine, so a lot of the promoted pins are related around search topics. So when you start targeting people on Pinterest, Pinterest is going to make sure that this pin image, even though you promoted it, has to show up in a pinners feed. If they have that interest or if they've searched for that or if it's something that they like and Pinterest knows it's something they don't want to promote it to someone just for the fun of it. They're going to promote it to you if they believe you will click through and if it's going to enhance your search and help you.
Kathryn: 00:29:00 So that's a really, really great feature that they use. So when you look at scrolling through your home feed and you see your pins, a lot of times vendors won't actually know that they seeing a promoted pin because it filters in to the home feed. So well now when they click to enlarge the promoted pin, it does have some really great features. It's going to show a banner at the bottom with the full title and color and then it's going to allow them to swipe up and there'll be able to reach your website on that specific promotes it. And so it has some really great way for people to text her a lot easier when it comes to a promoted pin. Um, but in terms of promoting the pin, for example, like I said, you want to wait three months, make sure there's engagement, promoted pends are, like I said, search related.
Kathryn: 00:29:49 And so you want to make sure that before you go ahead and promote it, you have found that appropriate keywords to associate with the pen. You've looked at your engagement and you've seen that, yes, this is something I want to actually promote. When you go ahead and promote it, it's gonna show up when people search feed, but also when they actually searched for something, so if my promoted pin has to do with that baby being and a mom or a mom to be searching for baby beings, it's more likely that Pinterest will add that promoted pin into the feed because they are more likely to click on it.
Caroline: 00:30:23 Fantastic. So I'd like to talk more about the actual free part of Pinterest. So talking about just putting up with pin on Pinterest because I think that's very interesting. What you say is put up the pin first, check it out, see how it goes, and then run an ad. So of course people can just go straight in with a strategy of running ads or the promoted pins. But like you're saying, if you are going for that longterm strategy, doing it the organic way first and then during the promoted pins. So let's talk a little bit more about the free parts of just putting up a pin on Pinterest. What is the biggest benefit for a strong Pinterest strategy?
Kathryn: 00:31:01 So when you add a pin to Pinterest, in order to really make sure that it's going to have the best possible reach and engagement you need to do your research before you add your content, Pinterest, and that's called the keyword research interest, makes it really easy for you to do. This is really going to be the key to your overall strategy and it's going to help you in more than just the area of adding a pin. For example, you're going to go into the Pinterest app onto the desktop, and you're going to use the search bar. You're going to type in the broad topic that your business relates to, so they'd say, for example, Pinterest marketing. We're going to talk about what I do. If I want to know, should I add my content and maybe I'm a blogger or an ecommerce business that sells anything to do with marketing.
Kathryn: 00:31:45 For example, I'm going to type in Pinterest marketing into the search bar I'm going to hit into underneath the search bar, little blocks they filled with color. I'm going to appear. That's the guided search. Pinterest has created something called the Pinterest guidance. What it was made to do is all pennys or Pinterest users were searching very similar things over and over again, exactly the same thing and every time they type something in, the next thing that they would type in would be pretty much the same. So they would type in Pinterest, Pinterest, marketing. I want to go a bit deeper at Pinterest marketing tips and Pinterest started to see this data come in and they realized let's make it easier for pennies so they don't have to keep typing in every time they want to go deeper into a search. It's rather make buttons that they can click so that they can easily move through the search process and stay on Pinterest without, you know, they have to keep searching, searching and they're not finding what they need.
Kathryn: 00:32:41 So that is why countries created the guidance to guide us through the search process. But as a marketer you can use this to identify what the top keywords are in relation to the topic that you are talking about that you have products on or anything like that. So it actually tells you what most of the people who are searching for this kind of topic are searching for and what keywords they're using. So if I'm looking, it's actually go to an ecommerce example since we're talking about shopify, if I'm talking about the baby bed, I know that I have an overall topic is baby okay? We could go, we could dive straight into baby bed and search for that, but let's go broad and we type in baby clothing. When I hit enter, I'm going to see little blocks appear and on the far left is the highest search term in relation to baby clothing.
Kathryn: 00:33:31 Meaning most of the people who are looking for baby clothing types in this keyword and potentially the word in that block would be boy. So then you know boys, baby clothing is one of the highest search terms on Pinterest in relation to baby for the next one may be girls, baby clothing, you know, something like that. Or maybe it's gender neutral bay because. But you're gonna start seeing through these keywords with the highest search terms are so important because it's telling you what people actually search and typing in into Pinterest now what you think they typing in, but what they actually and this is so valuable when you start creating pins, when you create boards, when you create your Pinterest profile, because you want to make sure you're optimizing your profile for the search engine. You want to make sure that Pinterest knows my Pinterest profile is to do with baby clothing and specifically baby bees.
Kathryn: 00:34:26 It's a. You only sell one product specifically baby bed, so I want to Pinterest to know that any time a mother and mother to be a young person and old clothes and anybody who wants to buy search, anything related to baby toe, then when they type that into the search bar, Pinterest is going to show my content specifically because my content is associated with that keyword. So that's how Pinterest, we'll figure out what content should I display? Pinterest doesn't want to show unrelevant content or irrelevant content, sorry to a pinner. They want to show content that they've actually been looking for because Pinterest doesn't want people to leave Pinterest. They want to make sure that they actually answering the questions they have, so no irrelevant content and that means finding pin is out. Finding Pinterest marketers, for example, who are sharing the answers and managing that content to the actual search results, so he would is a must. You have to do the keyword research so when you add in your pen, because that's what we talking about here. When you add in your pin to Pinterest, you need to already start. I know exactly what keywords you're going to try and associate this penrith. That is the first step in making sure that your pin will outperform other pins that maybe don't have keywords associated with it or any other pins in your industry that are going to be competing against your pet.
Kathryn: 00:35:47 Fantastic. So how long would it take to set up a good strategy on Pinterest? Well, I always say if you're going to focus on it, when I do this with my times, it takes about a month. So someone who's maybe got a lot on their plate and it's a very busy season, you can look at one to three months for your full set up. Um, again, I know that may sound a bit long, maybe one month sounds like a long time. It doesn't actually take that long basis dirty. It's just that constant 24 slash seven on the computer, sitting it out. Um, you've actually got other work to do. But when you think in the longterm, I was talking about the one year from now, two years from now, three years from now, the kind of Virginia getting one to three months of proper setup will seem like such a minuscule amount of time.
Kathryn: 00:36:34 So when you're setting up your Pinterest profile and have proper strategy, it can be easy for you to say, okay, I can sit up my strategy in a day, but actually to implement the strategies, what takes the one month to three months? So that would be setting up your profile to ensure that it's optimized. Now, like I said, if you spend maybe a full week on it or a full day, you might be able to do it a lot quicker, especially if you've got some answers like I know what my end goal is. I know who my ideal client is. Then you do the keyword research keyword research. For me, I can find 50 keywords within a matter of minutes. For example, I could probably find 50 keywords in 10 minutes, but if I'm really doing my research and I'm taking my time, it can take up to 30 minutes to really get all the keywords you want to associate with your profile and from the implementation. Really just comes down to setting up your boards and knowing where the buttons are and things like that and I've just found that when you're not really familiar with Pinterest, it takes about a month and if you don't have a lot of time it takes box. If you're going to space it out within 20 minutes of work a week on Pinterest and it'll take about three months to get it set up.
Caroline: 00:37:41 Yeah, I think that's one of the things that I call the foundational parts of Your Business. The foundational parts of setting up your Pinterest is that keyword research. Yes, it takes time, but once it's done, yeah, you don't do that again, be adding to it over time, but really that's the foundation and if you don't have the foundation right, the rest is just going fall down in any way.
Kathryn: 00:38:02 Definitely, and I always get that from my clients as well. We always talk about that first month as being really, this is the month we've got to focus in on the set up. It seems like a lot of just creating boards and creating pin images and doing all of those kinds of things, but once you passed that stage the maintenance becomes a lot easier and like you said, you don't have to update that often because you've done the work before hand. You set up a proper foundation.
Caroline: 00:38:30 Fantastic. So one of the things that Just Ask Parker that we recommend to our, because you know, we try to cut corners is not the word, but we try to set things up in the fastest way possible for the least amount of time and a lot of people have got quite a strict budget. So we actually recommend setting up gift guides. So join the, you know, this is the top 10 gifts for Christmas or mother's Day and things like that. Do you have any ideas of other types of posts that people can do that are quite easy to set up, especially for ecommerce stores.
Kathryn: 00:39:06 I love gift guides as well as it's not just me, a lot of Pinterest users love gift guide, but as an ecommerce store, they either it or posts that you could create really, um, you can look into specific products and do specific features. So feature one product and talk about the benefits of the product, the uses of the product. You could also put together a, um, a blog post answering questions that a lot of people have. So one of the great things, when you're an economist joys, you can go onto Pinterest psycho, say, do this keyword research, but find out what people are asking because oftentimes when you type in these keywords, you're going to start seeing posts come up related to things like how do you plan a birthday party or how to do some. They'd say how to sit up a baby shower.
Kathryn: 00:39:54 Now if you have baby clothing, it may be in your best interest to give a couple of tips, maybe the five baby shower theme ideas, and within the coast you're able to display some of your product as potential things that you can use. If you're a party planner, again, you can look into baby showers, birthday parties, anything related to that where you can feature one of your products. A lot of highly searched topics, for example, in all areas is whether it's a wedding or birthday theme, fashion theme, anything like that. A lot of it has to do with seeds and so you can really start creating seasonal theme posts where you talk about the best five based fixes for this team. You know, so five based Disney themed birthday party ideas, five base Disney party favors that you could use for a birthday party and then you can actually showcase this product.
Kathryn: 00:40:52 Did you have for that specific birthday party, so themes are very highly searched and it's a great topic to cover. It doesn't matter what industry you're in, there's always a theme, a seasonal theme, and have been seen. Anything like that that is related to your kind of product and it's just about identifying the different themes people search for and then putting together some posts. People love things like the top five of the best ways to or how to set up any kind of post their process like that. Where you talking about a specific theme is very useful. So look at your product, look at the themes in your industry and the seasons in your industry and see how you can pay your products with certain topics like that because that's actually going to lead people into your website. Even if it's just sending them the five best Disney party favors. Maybe you already have one Disney party favor that you can feed others, but it's going to allow people to come into your space. I acknowledge that you're a really great content creator. You do really great Disney theme things and you sell this one product so they likely to potentially clicks through and purchase that product or at least visit the link to that product from your blog post is really a variety of things you can do, but I definitely look at,
Caroline: 00:42:08 wow, this is absolute gold. If people are listening to this and might be a little bit confused because you're giving so much information, go back and listen to this again because capita annual giving away absolute goal. This is so much great information for people with a commerce store, so thank you and it. It really is going to make a difference to a lot of people's Pinterest account. So if someone's listening and going, okay, this is something really interesting and I want to take action, what are the steps that people need to take if they want to start and build their Pinterest profile?
Kathryn: 00:42:43 So the first step is to go onto Pinterest and open up a business account. You want to start a business account. It's not negative, it's actually a positive. I know a lot of people who've come to me saying, should I do a personal account because I'll get greater reach? It's not true. You actually get great to reach when you use a business account because Pinterest wants to pay your business content as the answers that the looking for. You also get a huge array of marketing tools and features when you open a business account. So you really want to go ahead and do that. Then you want to follow the settings so they have a stagings page and it starts right from the beginning. It's very easy to follow. You just start right at the top and you scroll down and you begin answering everything they want you to answer.
Kathryn: 00:43:28 It's going to be your profile name and put up a great image and all of those different steps. You really want to make sure you fill that out because we were talking about pinches foundation. This is super important. The first step is we always want to go and dive into adding a pin or creating an image or creating some boards and sharing our content because you don't want to start there. You want Pinterest to know exactly what you're about and that means starting with the settings. To give an example, I set up a fake profile. I'm not a fake profile testing profile. My students and I showed them that I didn't have to add any pins. All I did was I added the Pinterest name, the
Kathryn: 00:44:09 Pinterest description. I added board names and added some board descriptions or using the keyword research. I hadn't added a single pin and this specific profile was to do with travel and when I started my home feed for this travel account was filled with a lot of stuff that was unrelated to what my profile was going to be about the next day off to having set up this profile came back in. My entire home feed had to do with travel and it was targeted to travel. Why? Because I added those keywords and I did the states. I haven't even added opinion. I hadn't even pin the pin or shade open or anything simply by putting in the text in a board names and the board descriptions, profile names or the settings they want you to do, and they already knew immediately that this profile has to do with travel and it was absolutely phenomenal and amazing.
Kathryn: 00:44:59 So it made me really excited to say, make sure you get your settings right, so go ahead and do that. Now, something I do want to touch on quickly that I want you to sit up in the beginning is rich pens spatially for ecommerce sites and especially for shopify stores. So with an ecommerce site you selling credit. Rich pins is a feature that Pinterest has given business profiles. We're a pen, has extra data attached to that needing extra information. So for a product, for example, if you enable a product Richmond, then the pin that you add to Pinterest that links to a specific product on your website. On Pinterest, it will show the price of the product, whether it's in stock or out of stock. It'll show whether or not it's on sale and it will do that automatically. It'll also show the description of the product and the title of the product, meaning pennys can actually see the price of your product, all of that information directly in Pinterest, so it removes the barrier to entry.
Kathryn: 00:45:58 They don't have to click through to find out anything else. They can actually see it straight away and when they clicked through you know that that is more validated because they've actually seen extra additional information including that it's in stock prices, etc. So it's absolutely phenomenal. And So that's sitting is that actually while you're setting up your accounts, there's that option to set up the rich pins, so that would come under the section where you would fill in your website. There's going to be a button called claim your website. This is the first step. So you're going to click claim your website and it's going to ask you to put certain code in it. Now, not with shopify stores because you can actually attach the shopify store as a sort of like a plugin to Pinterest. Similar to tailwind. In the shopify side, you say connect the two and then it does it automatically, so that's great for shopify stores, but if you have a wordpress site or a squarespace site with products, you're going to have to put in some code and this really easy plugins.
Kathryn: 00:46:56 SquArespace has a specific space for Pinterest. You can use the yoast seo plugin and it copies that code. Now what happens is it says, okay, your website is verified. That means you will get analytics on anything that leads to this specific website, but once you've verified your website, now you can apply for richmond's, this specific link for it, and I can see the cheese. You can put in the show notes. Maybe it will make it easier, but it's going to be the rich pin link and you're going to enter that into the, you know your google url and it's going to ask you to select a url from your website, one product, one blog post, anything like that. I would choose just one product going to that product copy the url of that product tasted and take validate you. And what that's gonna do is it's going to try and enable rich pins and make sure that you've got the right code, but you only actually need a verification code for verifying your website in order to open up this opportunity for richmond. like I say, shopify stores actually enabled that quite easy so you don't have to go through as many hoops.
Caroline: 00:48:02 Okay. Fantastic. So after we finished recording, I'll get you to give me that link and I'll put that in the show notes. So anyone who's listening just ask pocket.com/podcast. There'll be a link that to the actual show notes for this episode and there'll be those links in there that Kathryn's can share with us. So katherine, once again, I'm absolutely blown away with all the information you're giving. It's definitely way, way more than I ever expected. I still have a few more questions for you if you don't mind, even though I know that we have gone so far over the time that I expected. But I just don't want to stop here because I think that you have providing amazing content. so I want to ask you, what are the first steps for setting up a promoted post if someone wanted to do that?
Kathryn: 00:48:51 So like I mentioned before, you want to add pin to Pinterest and Pinterest makes it very easy to simply pin the image from a website or you can upload the pin directly into Pinterest, that's adding the pin. Then what happens is you want to take is going to be a button hovering over the pen and you can just promote from that section. I wouldn't go if this is your first time doing it. You really want to use the ads manager. So if you've created a Pinterest business account in the top left hand corner, you'll see a button called ads. You'll have a over that and go down to the overview and then it will give you an option to select the type of ad you want to do. Do you want to do audience engagement video ad? Do you want to do a traffic ad?
Kathryn: 00:49:34 I always go to traffic specifically because you generally want to send them to a specific link so you can click on the traffic one, and then it's actually going to take you through very simple steps to start promoting your pet. It's very easy to follow. They asked you to put in your ads budget to date, but the my favorite, my absolute favorite part of the process when you start promoting a pin is it asks you to set some keywords that you want to associate with this promoted pin. So anytime someone searches that keyword, your pin will show up in that search result you promoted pin will show up. Now you can actually use specific brackets around a word to say, it must be an exact phrase match. I've miss matched this phrase exactly when someone searches, oh, it must be a broad match, or just basically anything that relates to even one of the words in that keyword.
Kathryn: 00:50:26 So there's different ways you can stake your keywords and it makes it very interesting when you create a promoted pin because you can really set up for any of the key words and you can do some keyword research state too, but that's really how you're going to go ahead and promote that. And then what it's going to do once you're ready to promote is it's going to ask you to select a pin so you have to already have added your pin to Pinterest that you want to promote. And then it will simply let you click that and click promote any promotional. Begin my suggestion, like I say, is sit and organic pen for three months and then promote the pin so you know that it gets the engagement that you want to ready. Then you just amplify that with, um, but like we mentioned earlier, sorry, uh, when you add up a new Pinterest pin and you want to just do a promotion straight away, we can do that.
Kathryn: 00:51:12 It's obviously untested. So you're going to be paying money to test whether the text works, whether the image works and all that kind of stuff, which is why I always say go with the organic side first, validate the engagement and promote, but it's not impossible. You can acTually start a promoted pin without having the foundation, without having any of that. It just means you may pay more in the know. That's fantastic and that's what makes it very different for facebook because he set up a facebook ad and you're just running the ad and your, like you said, you're testing that adam, you're spending money on it. but the great thing is with Pinterest you can actually do all your testing without spending a single cent before you actually run the actual promoted posts can. Exactly. and it makes it so much better for you because you validate the takes, you validate the image, you know you're getting click through.
Kathryn: 00:52:04 So you actually would promoted penn because in the end it's simply an amplification of your results that you're getting organic, which is ideally what you want when you get in good traffic from specific thing. So can I ask you on that note, let's say for instance I've got, I've got a client of mine, she sells homework, kitchen over homework for the house and let's say she puts up a candle and image of a candle and she has a like a candle holder or a candle or something and let's say that she uses a different design, makes it, let's say one time she uses it with a dark background and then the same image but on a white background so and then the text is going to be in slightly different font. LeT's say one's got bold font and one's got small funds. Let's say she had those two different things.
Kathryn: 00:52:45 Could you run, put up those to actual pins, indifferent boards on Pinterest and see which one gets the best traction and been run that as the actual promoted posts? A promoted pin? Definitely she could even add those dependents and the same board. You don't have to separate them into different buckets. You can add multiple pin images for the same product to Pinterest to the same board as long as it relates to that topic because your ideal client or different versions of your ideal clients, so sometimes your ideal client may be more interested in white backgrounds. They may be more likely to click on that and Some of your other items more likely to take on a darker background. So sometimes it's good to have the variation simply because it's attracting two different ideal clients, but it's also a great way to test. So sometimes this is just an added thing.
Kathryn: 00:53:37 Sometimes what happens is both of them are performing exactly the same and then you question which one should I promote because they're giving me the same results. So generally when one stands out over the other, your promote that one and it's a great way to test it organically without paying. But what if you get the same results for both and you don't know which to promote. In. My suggestion is you do a two week promotion campaign for both of them at a smaller budgets and you taste which one gets the best conversions and then what happens is you end the other promotion and you increase the budget from then on for that specific promotion. So you'll just taste the promotion side after doing the organic side if they both get the same results. Fantastic. So what are the most common mistakes that you're seeing that people make when it comes to Pinterest?
Kathryn: 00:54:27 One of the biggest mistakes would definitely be, I'm not using keywords in the Pinterest profile and they Pinterest pins not filling out those descriptions. It's also got to do with the fact that sometimes people don't. They don't really use their branding or logos or anything like that on their Pinterest images. Not occasionally. It's a good thing where you've got products and sometimes you just say the product, but an interesting thing is people start to build brand recognition and they start to develop a sense of trust when they see the same type of thing over and over again. So I know when I see an oreo ad, for example, on Pinterest or when I see a nike ad because they branding, even though they may not put their logo on it, it's actually on the product so you can see it immediately and you begin to trust those pins when you're not that big necessarily like a big corporation like that.
Kathryn: 00:55:21 You are going to be looking at potentially using your logo or your website as text on the image. Unless your product has your logo on it and you can make it very appealing so you don't have to make it stand out. Make it feel like it's a jarriNg contrast to the actual product image. But you can make it full in really nicely into the corners or into the center at the bottom. And what will happen is the more people start seeing your pins and your logo specifically with your pens, they'll start to build that brand recognition. And another thing I often don't see is where people will create new pin designs for every pen that they create. And what happens is actually dilute their brand in the end because they don't create the brand recognition they need and they start venturing off into using colors that are outside of their brand spectrum.
Kathryn: 00:56:10 They start to move, takes into different places, and then they use a pin images that aren't as effective. So I always suggest creating some templates that are related to your brand colors that are related to the that you want to use and using those over and over again so you can build a form of brand recognition, even if it doesn't use your brand colors or your logo. Maybe it's the way the picture is taken. Maybe it's the style of the image or a specific feature that always appears in the images that you share. Those kinds of things have a huge effect on people subconsciously when they scroll through Pinterest and it starts to build that kind of trust. So you really want to do that. And I see often people end up diluting their brand and running off and because someone says, you know, red is a really good color to use on Pinterest because it stands out. Everybody wants to drape it, it has nothing to do with a business branding and so it actually harms the brand because it doesn't relate to the actual brand and when someone takes on the website is maybe a soft color palette and so they think, was that penn even associated with this website? I'm not sure. And then they become a little less likely to click through on your pen next time.
Caroline: 00:57:21 Yeah, great advice. And we sold the same thing five years ago with facebook where everyone was doing on facebook, so we're going to make it look like it's part of facebook so we're all going to do blue, so it's exactly the same thing as well. People are doing with Pinterest, but you're right, it's all about branch. Yeah. I try to veer off and do something because everyone else is doing it. Do it because it suits your particular brand.
Kathryn: 00:57:44 Exactly.
Caroline: 00:57:46 And so I have one final question because we did speak about this at the very beginning, so I do want to bring it out now. You mentioned re pins and click throughs. I wouldn't know about the analytics involved in Pinterest.
Kathryn: 00:57:57 Yes. It's one of my favorite feature, cash. It actually say I have so many favorite teachers about Pinterest, but one of my favorite is definitely the analytics because it gives you insight into your customers and that is so important when you're creating new content or even when you're trying to figure out what you should be pinning in the month ahead. So when you go into your Pinterest account in the top corner next to the ads, you'll see the analytics button, so when you hover over that, it'll take you to an overview and that will give you three blocks. It's the purple block, the blue block, and the green block. That's the best way I describe it because visually you can see that they have different colors. The green block is associated with analytics relating to every pen that's been added to your profile, so any thing you've pinned to your boards will.
Kathryn: 00:58:42 All those analytics will show up there and it will show you an overview of the impressions that you received that month on all of those pins. It'll show you the reports that you received and it will show you the elixirs. That means traffic to the websites of those pins, but that involves other people's content and your content, so it's good to see and I often use that to identify what are people engaging with. So I go to the section and I see maybe that on this profile a lot of people have been clicking on a pin from that I pinned from someone else that had to do with grey baby d's realized. Okay, wow. So It looks like a lot people are interested in a gray baby being at the moment, maybe I need to create a pin because I have a great baby bed, but I just never thought of saying it's a great baby beanie.
Kathryn: 00:59:31 You know, so maybe I should create a pin for that. And additional pen for example. That highlights the fact that it's a great add because I can see a lot of people engaging with that content through the clickthroughs that I see in that analytics. Or maybe you see that a lot of people are clicking on those gift guides. So what should I do? I should definitely create a gift guide because I see a lot of people engaging with that in terms of refunds and clicks. The purple box talks about your reach. That's how many people you are reaching, engaging on Pinterest every month, so it's good to take a look at. It also gives you demographics information, so it tells you the age, what if they using desktop, mobile, etc. And it's really good to find out a bit more about your audience through that specific section.
Kathryn: 01:00:17 And then it takes. The most important section of Ghana is the blue block. That block relates to analytics for your verified website, so that means if you've got an ecommerce store, that lock is going to show you all the analytics on your pins that lead to that ecommerce store. So you want to click on that and you want to take look at your impressions. How many people are you reaching per month? Is it going up? Is it going down? Sometimes you'll start to develop seasonal trends. You'll start to see, okay, december's a very peak periods, so I see that all my analytics got up from my account, but then I find that in february it goes a little down. Um, so that really will help you identify what to expect, but also what kind of actions you could potentially take in the future to help during the low season.
Kathryn: 01:01:05 And then you moved to the report section. This is going to tell you how many people have shade your pins, so they have repin it. So we talk about pins and refunds and everything. When you think of facebook, you're talking about someone's sharing your post. That's what a repin is on Pinterest. Demean someone shared your pin onto their boards on their Pinterest profile. And it's really good because it says that they like Japan and they engaged with it enough to say, I need to save this either for later or to share with my audience. Now, when someone sends it to their profile, all of their followers, all of the people that they're reaching, we'll be able to see that. So repairs are really great for you to pay attention to you and you really want to increase that number per month over time because it really does help increase your reach and your potential to reach new audiences.
Kathryn: 01:01:56 Then you will take a look at your clicks. Now this again, this is the gold mine that you want to look at because this is telling you how many people are clicking on your pins and going straight to your website and that's going to tell you is it increasing, decreasing. Again, what are the seasonal trends, but not only that, it's going to tell you what pins they clicking on the most. So now you can start to see the popularity of your different pins, which ones seem to be getting more pictures, more traffic. Now, what I'm going to do with that information, I'm going to say, well, there's multiple things I can do, but one of them is I'm going to go back to my website and I'm going to look at that product. If it's being pinned lights and it's been clicked on a lot from Pinterest, I'm going to go back to that product.
Kathryn: 01:02:36 I may shop, optimize that page in the best possible way to get a sale or to get an opt into my email list or anything like that. I'm going to make sure that I've made that page the best page because it looks like I'm getting a lot of traffic from Pinterest, so I want to amplify that, leverage it, so I want to make sure that it's being used. It also is going to tell me that at this time of year people are really interested in this product that I have, so come next, johnny, to make sure that I'm sharing this and again at this time of year and sharing it with more people across Pinterest to my boards and to my group was. So that kind of analytics is extremely important and it also identifies for you what your audience is interested in so you can create more products and more blog posts and even it's even going to tell you what kind of images people are engaging because you're gonna start to see a train, which of the pin images seem to be getting more clicks than the other pin images. You're going to start using that template instead of.
Caroline: 01:03:35 Fantastic. So I love your passion. Kathryn is absolutely amazing because we can tell that you definitely love Pinterest and you definitely know everything that there is. No the fact that you know where every single analytic boxes and fantastic. So thank you so much. This has been absolutely amazing and I know that all my listeners will be blown away by this content and I know that most of them will have to go back and listen again because you have given so many amazing pieces of gold information that they will, that they probably didn't even know it was the case when it comes to Pinterest. So thank you so much. I want to let people know how they can actually get in touch with you because after this, I'm sure that a lot of people will want to reach out to you so you do have a free checklist and how can people find that and how can people get in touch with you.
Kathryn: 01:04:24 Thank you so much. So I've absolutely loved chatting my pitches. I do have a huge passion for it, but you can find me at [inaudible] dot com. You'll definitely find all the areas where you can connect with me. So if you want to send me an email, just go to the contact page, copy an email. I'm always happy to answer questions and my free checklist is ready to help you get started. So we spoke about getting started right from the beginning. The 10 step checklist is really going to help you go through everything you need to get started with Pinterest. So right from the beginning, setting up your account, setting up rich pins, all of those different steps, and you really have 10 steps that you have to cover to make sure you've set up the proper foundation. Some of them may take a little bit longer, some of them are a lot quicker, but this change of changes will just help you, will help guide you through the process when you get started so you don't feel overwhelmed or confused and you can find email@example.com forward slash 10 steps and it's the 10.
Caroline: 01:05:18 So it's kathrynmoorhouse.com/10steps. Fantastic. Will everyone, like I've said a couple of times already, I'm going to get katherine onto the influences summit that I will be running in october. So if you want to work with influencers and Pinterest is an area that a lot of people don't think about when it comes to working with influences and because as you can tell already that Kathryn has so much information, so much knowledge about Pinterest. I will be getting her on that summit. Come to the show notes for this episode, so it's justaskparker.com/podcast. On that page, you'll find the link to the show notes for this actual episode and then sign up for the summit and you will get free access to Kathryn talking about influences working with influences via Pinterest and I've already spoken to her about it. She's going to be giving away absolute pieces of goals, information for that as well, but as for today, Kathryn, you have been absolutely amazing. I cannot thank you enough for the information you've given me and my audience because either has really, really made a huge difference not just to me but to them as well. So thank you for being here and I can't wait to do the summit with you as well. Thank you so much for having me. I'm super excited about the summit as well. It's going to be fantastic signs as thanks Kathryn and thank you everyone for listening and until next time, have a wonderful day.
Outro: 01:06:40 Thanks for listening to the Winning With Shopify podcast. Join the facebook group facebook.com forward slash groups forward slash winning with shopify and get our show notes. It's justaskparker.com/podcast. Don't forget to subscribe to this podcast so you never miss an episode as a listener. Get 20 percent off, but justaskparker.com by using the code "podcast".